What I learned this week about writing articles

Sometimes our marketing Peeps put me into a small box and demand I write an article for something or other. I’m meant to say something relevant and thought provoking.

I’ve been on one our sales weeks this week – 4 days, 3 cities, loads of companies with the “We need something more appropriate for today’s research than a Paper Notebook” problem. Very inspiring.

It’s a lot easier to write something interesting and relevant in between meetings with real people, with real problems. I find sitting in the office a little sterile. So at expense of my poor colleagues who have had to do all the driving, I hope my output this week has been interesting and thought provoking :-). We shall see!

(and this is probably a good time to apologise for the car choice… um, sorry. Never again etc.)

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